Through nine weeks of intensive research, the company focused on creating “a system that would allow us to visually communicate,” they wrote.Īfter being inspired by patterns in nature, VSCO’s design team landed on a series of symbols based on “mapping simple geometric shapes to the artificial and natural systems that are manifest in our everyday life.” It’s not clear exactly how the grammar of the communication the system will function, but the designers want it to “mimic the tension between the ‘messiness’ of nature and precision of mathematics,” they wrote. One of the most interesting things about the redesign was the decision to create a new visual communication system, which functions kind of like a primitive language. But we want to do it in a different way than others currently are.” We want to give people the ability to connect and to interact. “We’re interested in redefining what it means to create, to discover content, and to connect. “We’re not interested in creating another social network,” says VSCO co-founder Joel Flory. A user might post 100 images to Instagram, but we want them to post their five best photos to VSCO Grid.” VSCO co-founder Joel Flory told Fast Company that “We like to see VSCO Grid as a museum, where you’ll only share your best… We’re not really concerned about the numbers. Even something as simple as keeping the “leather” on the top half of the camera, as proposed here by Ian Storm Taylor, would have preserved more of the original brand.
#VSCO KEYS STANDARD LAYOUT UPDATE#
In short, it looks and feels like an altogether new brand for Instagram, not an update or refresh of their old brand - and I’m not convinced that was the right move. The colors they chose don’t look connected to the colors of the old icon’s rainbow.
The combination of a white device against a colorful gradient background reminds me quite a bit of some iPod ads from a decade ago. I like the idea, but I’m not sure I care for the rainbow gradient they arrived at.
Now they’ve gone with something very different, and very abstract.
They stuck with the old skeuomorphic camera icon for years after everyone else went flat. Even if you disagree with the direction in which they’ve taken their brand today, do not think for a second that they did this on a whim. Instagram seems like a “ measure twice, cut once” sort of company. So in August, the founders made an incredibly risky, but perhaps prophetic, decision: They’d scrap Burbn almost entirely in order to build an entirely new app from the ground up.”Īnd here’s what users have to say about Instagram “It was “cluttered” and “overrun with features,” Systrom noted on Quora, adding that the photo feature was by far the most popular. “We decided that if we were going to build a company, we wanted to focus on being really good at one thing.” Systrom called his idea Burbn, and the app’s primary functions were to let users check-in to locations, make future plans with acquaintances, earn points for hanging out with friends, and post pictures.” “Those friends ended up using the prototype without any branding elements or design at all.” “I figured I could build a prototype of the idea in HTML5 and get it to some friends,” Systrom wrote on Quora. “Systrom had developed a few concepts in his spare time, but in late 2009, he concentrated his attention on one: An iPhone app that would combine elements of Foursquare with elements of Mafia Wars, a popular game developed by Zynga. Ready? Let’s begin with Instagram by pulling together a swatch from across the web.
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